Learn how Bulk SMS and IVR Calls are revolutionising political campaigns in India. Discover how political parties are using these technologies to engage with voters and how these methods have proven to be successful in recent elections. Read on to learn more!
Politics has always been a game of numbers, and in a country like India with a population of over 1.3 billion people, getting your message across to the masses is no easy feat. This is where Bulk SMS and IVR calls come in. In recent years, political parties in India have started to harness the power of these two technologies to reach out to voters in a cost-effective and efficient manner. In this blog, we will discuss how Bulk SMS and IVR Calls are changing the face of political campaigns in India.
What are Bulk SMS and IVR Calls?
Bulk SMS or text message marketing is a technique that involves sending a large number of SMS messages to a targeted audience. In the context of political campaigns, this can be used to reach out to voters and inform them about the party’s agenda, events, rallies, etc. IVR (Interactive Voice Response) calls, on the other hand, are automated voice calls that can be used to interact with voters and gather information from them.
How are Political Parties using Bulk SMS and IVR Calls?
Political parties in India are using Bulk SMS and IVR calls in a variety of ways to engage with voters. Here are some examples:
Sending reminders for rallies and events: Political parties use Bulk SMS to send reminders to voters about upcoming rallies and events. This ensures that people who are interested in attending these events do not forget about them.
Sharing information about the party’s agenda: Bulk SMS is an excellent way to share information about a party’s agenda. Political parties can send out messages highlighting their achievements, promises, and plans for the future.
Collecting feedback from voters: IVR calls are a great way to collect feedback from voters. Political parties can use IVR calls to ask voters for their opinions on various issues and use this feedback to shape their campaign strategy.
Personalized messages for targeted campaigns: Political parties can use Bulk SMS to send personalized messages to targeted groups of voters. For example, they can send messages about women’s rights to female voters, messages about farmers’ issues to farmers, and so on.
Examples of Bulk SMS and IVR Calls in recent political events in India
In Andhra Pradesh, the Telugu Desam Party (TDP) under the leadership of Chandra Babu Naidu was one of the first political parties to embrace Bulk SMS and IVR calls as a campaign strategy. As early as 2009, during the state assembly elections, the TDP used these technologies to reach out to voters. The TDP sent out personalized messages to voters in Telugu, highlighting the party’s achievements during its previous term and its vision for the future. The party also used IVR calls to gather feedback from voters and understand their concerns.
The BJP used Bulk SMS and IVR calls during the 2019 Lok Sabha elections to reach out to voters in rural areas. The party used these tools to send messages in local languages, highlighting the government’s achievements and promising voters a better future. Additionally, the party used IVR calls to collect feedback from voters and understand their concerns. This strategy proved to be successful, as the BJP won the elections with a thumping majority.
During the 2020 Bihar Assembly Elections, the ruling party Janata Dal (United) used Bulk SMS and IVR calls to reach out to voters. The party sent out personalized messages to voters, highlighting the achievements of their government, and reminding them about upcoming rallies and events. Additionally, the party used IVR calls to collect feedback from voters and understand their concerns. This strategy proved to be successful, as the Janata Dal (United) won the elections in alliance with the BJP.
Conclusion
Bulk SMS and IVR calls are changing the face of political campaigns in India. Political parties are using these technologies to engage with voters in a cost-effective and efficient manner. They are using these tools to share information about their agenda, remind voters about events and rallies, collect feedback, and even send personalized messages to targeted groups of voters. Additionally, as technology continues to advance, it is likely that political campaigns in India will become even more sophisticated and effective in the future.
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