The Instagram algorithm is a proprietary blend of factors that helps the platform decide which content should be prioritized and which can be dumped.
How does Instagram Algorithm Work?
If you want a great Instagram-content to actually get in front of a wide audience, you’re going to need to appease the almighty and ever-changing Instagram algorithm.
Discover my best advice for winning the Instagram algorithm to increase engagement for your company or brand.
The sole purpose of Instagram’s algorithms is to keep you on the app longer by showing you relevant and engaging content. Knowing about the most recent algorithm updates is a huge advantage if you work in social media.
To enhance user interaction and grow your following, you might alter your strategy to “invade” the algorithm’s priorities.
For Feed Posts
- Instagram Feed is a place where you can share and connect with the people and things you care about.
- Over the past five years, the Instagram feed algorithm has undergone significant change, shifting to a model that prioritises interest.
- When determining how to rank a post on a user’s home feed, it takes into account the likelihood of five key interactions. which are:
- Time spent – This includes how much time you will spend on the post.
- Likes – This is based on what scale you like the post.
- Comments – This depends on how likely you will be to leave a comment on the article.
- Saves – Consists of how many opportunities there are for you to bookmark the article.
- Taps on Profile – After seeing the post, how likely are you to tap on the Profile?
For Instagram Stories
Instagram Stories is a feature that lets you share photos and videos that disappear from your profile, feed and messages after 24 hours.
The Instagram algorithm examines the content of the accounts you follow for your Feed and Stories and determines how likely you are to interact with a post using the following factors:
- Information about the Post
How many people liked the post? What time did it go up? Has a location been added to it? What was the duration of the video? The Instagram algorithm uses these signals to determine a post’s popularity and relevance.
- Your activity across the platform
Instagram can infer what kinds of other posts you might be interested in seeing based on the volume and content of posts you’ve interacted with.
- Mechanism of Instagram (Explore Tab)
Based on prior posts that you’ve liked or interacted with, the algorithm brings in a selection of pictures and videos from relevant accounts that you don’t follow for the Explore Tab.
And based on your propensity to like, save or share a post, the algorithm then ranks these images and videos according to what it believes will appeal to you the most.
- Your history of interacting with the person who posted
The majority of the content on Explore will come from accounts that are unfamiliar to you but active accounts are given a slight boost.
- Information about the person who posted
Instagram can tell there is compelling content going on with an account, if there has been a lot of user interaction over the past few weeks.
For Instagram Reels
Reels’ algorithm mines content from both your followed and unfollowed accounts in an effort to entertain you with the material it predicts you’ll watch all the way through.
It assesses this by considering the following:
- Information about the Reel
Based on the audio track, an examination of the pixels and frames, and consideration of the video’s popularity, the Instagram algorithm makes an educated guess as to what the video is about.
- Information about the person who posted.
Is the original poster someone whose content consistently receives likes and shares or has an engaged audience? Instagram has also taken this into consideration.
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